by Brian Oster
If promoting your business using video is not already part of your marketing plan, change it. Video is the language of today’s culture. I am not writing to convince you of this fact – you can research that on your own. But I do want to ease your stress and remove the fear of the unknown when creating videos for your business.
Video is an important and versatile tool for communicating with a wide variety of internal and external audiences. This is the first of three posts answering the questions, “What can video do for my business?” and “What types of business videos are right for my company?” This post focuses on videos that can be best used for business to business (B2B) marketing.
Business to Business Marketing Videos
- Product Demos – Showcase your product, address potential issues and save on customer service calls by releasing a product demo with every new product launch. Your call center and receptionist will thank you later.
- Sales Presentations – This could be produced as a standalone piece when traveling to your prospective client isn’t an option, or created as a supportive video for your on-site salesperson.
- Facility/Office Tours – Whether you are in manufacturing, hair styling or somewhere in between, provide your client piece of mind that your facility is clean, safe and professional.
- Tradeshow Videos – There are so many booths at a tradeshow, how do you get the attendee to come into yours? With a video created specifically to that audience playing on a large TV screen.
- Lobby or Waiting Room Videos – Do your clients often have to wait to see you (e.g. doctors, dentists, etc.)? Why not provide them something creative from your office to watch, rather than let them grow more nervous while in the waiting room.
- New Product Launches – Get your customers excited!
- Client Testimonials – Have your best clients help promote your product.
- Video Presentations
- Team Biographies
- Executive Message
- Video News Release
- Promotional Videos – These are safe videos for a business or organization, but let me caution you that unless these serve a specific purpose (e.g. brand awareness for your non-profit, tradeshow, etc.), viewership will likely be very low. A video with no purpose, call-to-action or even a laugh is just a glorified brochure.
There are many choices for business videos but don’t be overwhelmed. Consider what your biggest business or client need is, where could you save on costs with a video, or what can’t you accomplish with your existing marketing toolset – and start brainstorming from there.